No One Wants Polish, They Want Real
Real content, content that is rough and "discovered" is far more exciting for users to engage with and to share.
View ArticleAds Must Reach for Content that Aspires to Bigger Ideas
Advertising that isn't engaging is simply ignored, much less shared. We all need to up our game to stay relevant. Aspirational messages that will be widely shared are the most effective way to explain...
View ArticleHow Content Is Really Shared: Close Friends, Not 'Influencers'
Even the largest stories on Facebook are the product of intimate sharing, not one person sharing and hundreds of thousands of people clicking.
View ArticleHaving a Mobile Strategy Is Like Having a 'Laptop' Strategy 20 Years Ago
Having a 'mobile strategy' understates the importance of mobile.
View ArticleNo One Wants Polish, They Want Real
Real content, content that is rough and "discovered" is far more exciting for users to engage with and to share.
View ArticleAds Must Reach for Content that Aspires to Bigger Ideas
Advertising that isn't engaging is simply ignored, much less shared. We all need to up our game to stay relevant. Aspirational messages that will be widely shared are the most effective way to explain...
View ArticleHow Content Is Really Shared: Close Friends, Not 'Influencers'
Even the largest stories on Facebook are the product of intimate sharing, not one person sharing and hundreds of thousands of people clicking.
View ArticleHaving a Mobile Strategy Is Like Having a 'Laptop' Strategy 20 Years Ago
Having a 'mobile strategy' understates the importance of mobile.
View Article
